“Rapala?! What’s a Rapala?! Get yourself a Sassy Shad – that’s what it’s all about! That’s what you’re gonna’ catch your trout, your bass – smallmouth and largemouth –  your walleye, pike, perch, crappie, rock bass, catfish, everything, on!” exclaimed Mr. Schoenfeldt, now turning red in the face or moving to a shade just beyond. […]

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